Introducing the
Framework
At Vimokana, we believe that clothing should do more than just flatter the eye — it should adapt, support, and respond to a woman’s everyday life. It should move as she moves, breathe as she breathes, and never hold her back from living fully. That belief led us to create the Universally Fit™ Framework.
A thoughtful, human-centered approach to design that prioritizes comfort, freedom, and functionality without compromising style. With Universally Fit™, we’re not just making clothes — we’re shaping a new standard of wearability that empowers women to feel confident and capable in everything they do.
Every woman is unique — and so is her shape. Our silhouettes are carefully tailored to embrace real Indian body types: curvy, petite, tall, hourglass, or apple-shaped.
We use gentle contouring, never tight-fitting bodycons.
Adaptive fits which engineered to span two adjacent sizes, ensuring flexibility and confidence in every wear.
Design should follow function. Every stitch in our garments serves a purpose, enhancing both comfort and utility:
Smart waistbands with soft elastication for a forgiving fit.
Flex zones (like side panels and gussets) to allow natural movement.
At least one usable pocket — because women deserve functionality too.
Soft, irritation-free seam finishes like flatlock, overlock, or French seams.
Bra strap holders and anti-gap buttons — thoughtful solutions for daily needs.
Whether you’re sitting through long meetings or running errands, our garments flex with your life.
Stylish, non-restrictive necklines that don’t compromise on comfort.
Trousers with longer crotch depth for true sitting comfort.
Adjustable sleeves, cuffs, and waistbands that adapt as your day does.
We understand that comfort isn’t just physical — it’s emotional. Our garments are designed to help you feel secure, relaxed, and confident.
No see-through fabrics, unless intentionally layered.
Breathable linings where needed.
Tag-free or ultra-soft labels to eliminate irritation.
Silhouettes that boost your confidence every time you wear them.
The Universally Fit™ Framework isn’t just a vision — it’s a promise. Every design at Vimokana is reviewed and refined under this system to ensure it delivers the comfort, function, and fit that every Indian woman deserves.
From the looms of India to the wardrobes of today’s woman, every Vimokana piece is a story — of handwoven fabrics, sustainable choices, and impeccable tailoring.
Subsidiary of LYTTLQUOKKA Pvt. Ltd.
